Predictive UX boosts your website conversion rate
As many web-based marketplaces, banks rely on their website and mobile app to propose products like loans and insurances to the users. The conversion rate, that is to say the percentage of visitors that purchase a product, is often pretty low. The reasons are multiples: a great diversity of offers, non-targeted propositions, doubtful users…
This article presents how Craft AI boost a website conversion rate by proposing adapted products to the users using predictive UX and hyper-personalized content.